1/29/2009

So I realized I forgot to talk about something last week. I was still working on doing revisions to the 2008 Details Block Party event. It was finally done! Yay. I kind of felt like it was dragging a little but it was not a top priority project and a lot of revisions were needed because the information given to me was not yet perfected or revised what so ever. It was kind of hard for me to do this because I had to sort through hundreds of photos. Since I was not at the event I had a hard time picking which pictures went where and which pictures were which day or particular event. The event was held in the meat packing district in New York City. I was kind of excited when I was watching The City on MTV last week and they were going to all these restaurants I was writing about for the event. Kind of exciting. Well here is a screen grab from the DETAILSinsider.com website from the event. 

1/28/2009

So I am getting a little annoyed with the trains considering I got stuck in the tunnel at Penn Station last week on my way home. FOR AN HOUR! And this morning I was late for work because my subway had major major issues. I always get on the subway with sick passengers and get delayed. But today not only was there a sick passenger but the doors stopped working so everyone had to evacuate at 8:30 in the morning. I then had to wait for 3 trains to come and go before I could actually step onto one. I felt bad being late but there was nothing I could do about it. Today got off to a rough start and it kind of dragged for the rest of the day. 

1/27/2007

Sometimes Jeanine was working on comps and needed images to use that were in-book. So I would take a walk down to the Editorial side to the magazine closet. I loved this!! It was a closet full of old magazines stacked to the ceiling. So I had to tab pages of the magazine that had images of guys from the waist up. They had to be wearing a plain t-shirt, maybe with a pocket, could be a long sleeve henley but plain. Every picture I found that would have worked of course had stripes on it. But they were okay for what she needed. This seemed like a nothing thing to do but I actually really enjoyed doing this. I had the opportunity to sit and look through the magazines and see the changes it has gone through in the past few years. 

1/19/2009

While reformatting the 2009 "GP's" we also had to find new pictures. They were very particular about which pictures went where. Jeanine had a few pictures in mind but they were IMPOSSIBLE to find. I had to go through all the folders on the server and search through each one. So Jeanine told me my next project would be to create contact sheets of all these editorial images. I went above and beyond and instead of just creating for 2008, I did 2007 and also 2006. Took me a while to automate and create all these contact sheets and print them out. I put them all in a binder with tabs for the month and this was a huge success. Everyone loved it. When you needed an image you could look through the binder and know which month it was from and easily grab it off the server. 

1/16/09

So there is a new advertorial for AXE that they are beginning to work on here. So I can't talk about the ad's but it was my job to do research on illustrators and try finding an appropriate illustrator to work with these ads. So I spent ALL DAY searching and searching for an illustrator to fit the project. I found a few good ones but it was tricky. 

1/14/2009

So it is the middle of week 2 and things are going great here. I am really loving it. I had the opportunity to design a 2009 Sell Sheet. Before today I had no idea what a Sell Sheet was and when Jeanine told me this is what I was doing I was embarrassed that I hadn't known. She explained it to me and now i know. This was a one-sheet Sell Sheet projection about 2009. It tells about a few of the issues and their topic and what they will feature. Basically it tells the advertiser why they would want to be in the magazine. So this was a fun task, that had to be done in just a few hours to be turned into the boss. The Sell-Sheet went great. I usually leave work around 5:15ish but today I had to stay a little later which wasn't a big deal. It was weird because I had left around 6:30 which is still early, and there were only a couple people left in the office. 

1/9/2009

So now that it is a new year, Details has given a new look to their powerpoint presentations. The presentations may seem boring since they are powerpoint, but they are extremely important. They are done in powerpoint because they are accessed by PC and MAC and this gives users access to not only view the presentation but make changes if necessary. The presentations are referred to as "GP's" (General Presentations). They get printed out and are brought along to meetings to potential advertisers. This is SO important because without advertisers the magazine does not get made. There are many topics for the "GP's". There is Retail, Fashion, Grooming, Finance, Alcohol, and so on. So my job was to reformat a few of these to the new look. At first it sounded boring, but it was kind of interesting to learn how to REALLY use powerpoint and it was good to know people actually used these for something. I also got to go on an errand to a paper store in Union Square called Paper Presentations. AMAZING. I had to get envelopes for something the publisher was sending out. 

1/5/2009

So today was my first day interning at Details Magazine. Details is in the secondary Conde Nast building which is in mid-town. The ride in was a little long between the train and the subway. I got there a little early and had to wait for Jeanine to get there. Jeanine is a Visual Communications alumni who graduated I think about 7 years ago. Up until about 2 months ago, she was working at Teen Vogue (she was there all 7 years). So Details was on the 3rd floor. The magazine was split up between Editorial on one side, and Advertising on the other. I was working in Creative Services which is part of the Advertising department. The Promotional Art department consists of two people. It was very tiny. It was Jeanine (art director) and Jin (designer). Since the art department was so small my desk was kind of far from them, but this was okay. Everyone at the office is extremely nice and very welcoming. So I was introduced to everyone and got situated at my desk. My first project was working on an Event Recap for Details 2nd Annual Block Party. It was a 30 page powerpoint, that I had to design and organize. I also had to go through the 2008 magazines and take out all of the "promotion" pages. There was a cool machine used to bind presentations that I used to melt the spine of the magazine. This melted the glue and made ripping out the pages so easy! Jeanine asked me to have lunch with her today, so we went downstairs to the Conde Nast cafeteria in the building that was very good and convenient. Overall first day was great!